XM eDrum is the largest digital drum company in Taiwan. They are a popular brand throughout Asia, but wanted to focus more on the international market. XM’s branding was Asian in style, and the brief asked for a more Western approach. ThirtySeven Celsius designed and developed an eCommerce platform for XM to sell its products around the world, and then focused on promotional materials in line with the website’s new design. We created EDM newsletter updates for XM to send to its global distributors and retail customers, as well as posters and flyers for stores and exhibitions. We also developed an extensive marketing strategy, which is now being employed. ThirtySeven Celsius has named the majority of XM’s products, as well as writing its website content and a range of blog articles.
Branding, Content Strategy, Content Writing, Creative Strategy, UX/UI, Website, Wordpress