Located in Beijing, Vitalize Mattress has over 60 stores across northern China. The brief was to take a Chinese brand and make it international. We designed and developed a bilingual website, a logo, brand story, and then took this new branding and employed it across all of Vitalize’s marketing materials. Performing website maintenance including the uploading of Homepage slides for numerous sales throughout the year (digital versions of printed posters we designed for all of their stores), we also designed Vitalize’s packaging, product stickers, catalogues, pamphlets, guarantee card, posters, flyers, Taobao store, customer feedback card and more. Content writing and Google Adwords campaigns boosted traffic, while we implemented a very cool Animation on Scroll design for their website’s Mattress Technologies page.
Bilingual, Branding, Content Strategy, Content Writing, Creative Strategy, UX/UI, Wordpress