Aumore Wool desired a completely new brand identity, built from the ground up. ThirtySeven Celsius designed and developed Aumore’s website, designed its new logo icon, and wrote the Aumore brand story. Brand continuity is paramount, and thus we took Aumore’s new identity and used it across all of its marketing promotional materials, including product catalogues (both English and Chinese), brochures, signage, product swing tags, magazine articles, social media campaigns, customer price lists, gift cards, banners etc. With photo shoots on farms and in factories, and from interviews with associated industry players, scientists, and farmers, we learned everything we could about the people and products behind the Aumore brand.
Branding, Content Strategy, Content Writing, Creative Strategy, UX/UI, Wordpress